COP | Open House
Sept 22 2025
Master the Inner Game
How a CFO Rewired His Identity, Mindset, and Habits to Lead at the Next Level
What do you do when a top leader is smart, driven. . . and stuck?
This session takes you inside the real coaching journey of a CFO whose technical brilliance was being canceled out by his habitual reactivity and need for control.
His story is a masterclass in the literature on leadership development—a compelling transformation from a successful yet reactive high-achiever into a composed, strategic, and empowering executive.
The session features two voices:
James, a Chief Financial Officer, shares his transformation story.
Catherine, his coach, offers an inside look at the process and tools she used to help him take his leadership to the next level.
Through raw video footage, you’ll learn how the MINDSHIFT process and tools guided James to transform his “viking” identity and become an emotionally intelligent culture-builder. You’ll walk away with a practical, neuroscience-backed framework used to help leaders surface blind spots, rewire behavior, and unlock potential.
What you’ll gain:
A front-row seat to a real case study of transformational coaching with a C-Suite leader.
Fresh language and perspective for sales and chemistry calls with senior leaders (especially those who are skeptical of the ‘softer side’ of leadership) and a credible way to talk about the Inner Game and identity-level shifts.
Practical advice on how to build on the insights clients gain from their 360 Feedback and move with clarity and purpose into a stepwise process of transformation.
A demonstration of the process and tools used to invite senior leaders into a deeper, more transformative coaching experience.
This is not abstract or theoretical. This is a demonstration of Vertical Development in practice. Through live case study storytelling, real client reflections, and powerful video footage, you'll see how identity-level coaching can rewire habits, change leadership behaviors, and elevate impact.
NOTE: This case study unfolds in two parts, both of which are open to public registration. This Open House is part of our rhythm of ongoing gatherings in our community—a space where coaches and leadership practitioners come to support, challenge, and learn from one another as we sharpen our craft
By attending this content-rich 90 minutes you will…
See the essential concepts of vertical development, transformation, and Immunity to Change brought to life through Peter's own story.
Learn the five (5) phases a coach can guide their client through as they navigate their Journey of Transformation.
See how the specific assumptions and beliefs of Peter’s mindset were used to overturn his psychological immune system to transform his mindset.
FREE MASTERCLASS
September 22, 2025
9AM Los Angeles | 12PM New York | 6PM Paris
90 Minutes
Can’t attend live? Register anyway and we’ll send you the recording!
Over the past 30 years, Alex Wray has pursued his passion in serving leaders to tap more of their potential.
Alex has worked directly with some of the most significant thought leaders in the field.
Alex uses his daily coaching practice to test and integrate the best thought leadership into practical tools for transformation.