Why it works
What does it take to create lasting transformation?
When seriously at-risk heart patients were told they would die if they didn’t change their habits, fewer than 15% succeeded.¹ Clearly, trying harder isn’t the answer.
Less than 20% of corporate training leads to sustained behavioral change. In other words, most leaders know what they should do — but aren’t doing it.² So, knowing more isn’t the answer either.
True change requires what adult development theorists call vertical development: a transformation that goes far deeper than simply adding new skills or knowledge (what they call “horizontal development”).
MINDSHIFT is our unique approach to vertical development. It sits at the intersection of cutting-edge research and world-class coaching practice.
Our model draws from the pioneering work of leading thinkers in behavioral psychology and neuroscience, including:
Harvard Professors Bob Kegan and Lisa Lahey and their groundbreaking Immunity to Change model.
Bob Anderson and Bill Adams, creators of the Universal Model of Leadership™ (The Leadership Circle).
Robert Fritz, who distinguished between Creative and Reactive Orientations and developed methods for working with structural patterns in people’s lives.
David Rock and the NeuroLeadership Institute, who unlocked accessible insights into how our brain works.
Jim Dethmer, Diana Chapman, and Kaley Klemp of the Conscious Leadership Group.
David D. Burns, Stanford psychiatrist and leader in Cognitive Behavioral Therapy (CBT), author of Feeling Good: The New Mood Therapy.
We rigorously tested and optimized MINDSHIFT with hundreds of corporate leaders across industries. Today, we continue to evolve the model to deliver clear, practical tools that foster vertical growth, lasting transformation, and peak performance.
Alan Deutschman, Change or Die: The Three Keys to Change at Work and in Life (HarperBusiness, 2007).
Harvard Business Review, “Why Leadership Training Fails” (Beer, Finnstrom & Schrader, 2016).
Horizontal Development
Vertical Development
What you know
How you know it
More tools in the box
A whole new way to use the tools
Gain more knowledge, skills and competencies
Able to think in more complex, systemic, and strategic ways
Get better at what you already do
Able to take on challenges you couldn’t before
Pouring more water into the same glass
Reshaping or enlarging the glass itself
